As business relationships continue to move to the Internet, finding new and creative ways to connect with your customers is vital. That’s partly why live explainer videos are all the rage these days. While Videos are great, and they serve their purpose, live explainer videos are perfect for people-oriented companies that need to connect with viewers on a personal level (think medical service or fitness center). Live explainer videos can be an important tool in your marketing arsenal when it comes to putting a face on your company and showing customers and potential customers that you have a personality. But creating a great live video isn’t always cheap, and it can be helpful to understand where the costs are going so you can make the tough decisions on how to spend your marketing money.